Tuesday, May 14, 2013

SENIOR SOCIAL MARKETING MANAGER - Phoenix, Arizona






Location:                               150 North 18th Avenue, Phoenix, Arizona                        Requisition #:      DHSCXM1185
Grade:                                    21                                                                                            Issue Date:            April 1, 2013
Salary Range:                      $39,983-$54,069                                                                     Apply By:              May 17, 2013




 “Promoting Health and Wellness for all Arizonans” is the motto of the Arizona Department of Health Services (ADHS).  ADHS promotes and protects the health of Arizona’s children and adults and sets the standard for personal and community health through direct care, science, public policy and leadership. ADHS is one of the largest departments in Arizona State Government with a budget of $1.5 billion dollars and a workforce of approximately 1600 employees. Visit http://www.azdhs.gov

About the Position:  Plans, develops, administers and evaluates statewide social marketing and health communication strategies for the programs within the Bureau of Nutrition and Physical Activity.  Involved in the management of a $3.9 million social marketing and communication budget/plan for Women, Infants and Children (WIC), Arizona Nutrition Network and other nutrition and physical activity programs. Acts as liaison between the public and private sector and the Nutrition Network, WIC Local agencies and other BNPA programs.  Provides consultation and technical assistance to state and local program personnel in assuring services, materials, information and education efforts are culturally relevant. Develop and establishes objectives for market research projects. Complete data analysis and written reports to the social marketing activities.  Build outreach and marketing plans based on the results and findings.  Responsible for maintaining budget records and recommend potential budgets to management.  Monitor assess and maintain records of media, production and overall outreach costs.  Develop and execute a new grassroots outreach plan to build and maintain strong, strategic relationships with community partners.  Build plan to proactively identify, meet service delivery needs and reach targeted audience to increase participation in BNPA programs.  Performs other duties as required.



Knowledge, Skills and Abilities:  Knowledge of current concepts, strategies and practices of mass media advertising.  Working knowledge of primary elements of social marketing, planning, formative research, needs assessment, research design, monitoring tools and evaluation methodologies which focus on public health education and promotional techniques.  Knowledge of principles, practices and theories of health promotion, learning, education and training, regarding low literacy health materials development, and the importance of cultural relevancy.  Skill in Microsoft Suite software, graphics, presentations and databases.  Report preparation, record keeping, organizing and prioritizing, Skills in written and oral communication; negotiation and relationship building.  Ability to apply marketing and advertising methods and techniques, plan, evaluate and conduct social marketing campaigns.  Manage budgets and contracts. Ability to demonstrate creative thinking and ideas while keeping campaign goals in mind.  The ideal candidate will have advanced abilities in communication and business practices including account management experience.  Understanding of marketing and advertising industry, knowledge of multicultural marketing, and bilingual (Spanish) a plus.  Advanced knowledge in social marketing and public health education is strongly desired.  A Bachelor’s degree in Marketing, Journalism, Public Relations, Public Health or a field appropriate to the position is desired.



Position is required to perform work at/attend meetings at alternate locations and/or travel when necessary, which requires the use of either a state or personal vehicle. An employee in this position must sign a State of Arizona Driver Authorization form when hired, which allows ADHS HR staff to obtain the motor vehicle driving record of the employee.



·          Defined Benefit Retirement Plan through Arizona State Retirement System – visit www.azasrs.gov
·          Deferred Compensation 457 Plan’ Flexible Spending Accounts; Health Savings Accounts; Discount Home and Auto Insurance
·          Health, Dental, Vision, Life, Supplemental and Dependent Life and Short Term Disability insurances - visit www.benefitoptions.az.gov
·          Accrued vacation and sick pay: 10 paid holidays

All newly-hired employees are subject to the E-Verify Employment Eligibility Verification Program.  Persons with a disability may request a reasonable accommodation such as a sign language interpreter or an alternative format by contacting the Employment Unit Manager at (602) 542-1085.  Requests should be made as early as possible to allow time to arrange the accommodation.  –  SHS 2803




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