Director of Communications

Date: 2012-01-10, 10:17AM
DIRECTOR OF COMMUNICATIONS

Founded in 2003, Presidio Graduate School educates and inspires a new generation of skilled, visionary and enterprising leaders to transform business and public policy and create a more just, prosperous and sustainable world. Through innovative MBA, MPA, Dual Degree and Executive Certificate programs in Sustainable Management, Presidio activates students and professionals across a range of disciplines, industries and sectors to bridge the gap between commerce and the common good. Presidio has 250 students currently enrolled and almost 500 alumni. Our elite community of world-class faculty is composed of scholar-practitioners, with subject matter expertise in subjects ranging from ecological economics and clean technology to social entrepreneurship and urban sustainability. Presidio was ranked among the top 5 sustainable MBA programs in the nation by Fast Company magazine, alongside the business schools at Yale University, Stanford University and the University of Michigan.

Job Description

The Director of Communications will work collaboratively with senior leadership to develop and implement communication strategies to broaden the impact of Presidio's programs and oversee all organizational messaging. To that end, the Director will have responsibility for developing and implementing Presidio's outbound marketing strategy, integrating all marketing channels including: blogs, social media, events, conferences, speaking opportunities, advertising and public relations. These channels will be managed to further strengthen and enhance the awareness and visibility of the PGS brand and program offerings. The Director reports to the Chief Operating Officer and has one direct report, the Communications Manager.

Primary Responsibilities

• Develop and implement a communications and PR plan to increase brand awareness (including outreach and promotional campaigns). The plan will include relevant media, partner and customer audiences and will offer measurable benchmarks.
• Develop and refine Presidio's core messages to ensure organizational consistency, with reference to Presidio's 2012 Strategic Plan.
• Identify significant media and public policy issues that can be leveraged to support Presidio's program, and create and implement strategies to exploit them.
• Produce online and print publications and other outreach & informational materials, including advertising and other promotional materials.
• Identify creative marketing collateral ideas and research pricing.
• Develop and implement a social media strategy, reflecting input from all departments.
• Serve as Executive Editor and write/edit content for the Presidio website.
• Write/edit and coordinate production of a weekly "Presidio update", a quarterly e-newsletter and an annual report to be sent to the Presidio community and external audiences.
• Oversee the management of online communications databases (Salesforce, Vertical Response and EventBrite).
• Oversee organizational response to inquiries about Presidio.
• Develop and track metrics to manage and improve program effectiveness.
• Select branded promotional items; order and manage inventory.
• Build and motivate a small but high-performing communications team.
• Collaborate with all departments to ensure and optimize positive impact.

Desired Qualifications

• BA/BS degree required; graduate degree a plus.
• At least 5-7+ years of web marketing and communications experience.
• Exceptional writing skills.
• Social media expertise (Facebook, twitter, blogs, etc.) to drive exposure through new marketing channels.
• Analytical assessment skills that include a metrics-driven approach to building brand awareness.
• Flexibility and willingness to work on a variety of projects and multi-task.
• Ability to work cross-functionally with excellent verbal and interpersonal communication skills.
• Experience working within the sustainability, non-profit and/or graduate/professional education fields. Experience in all three a plus.
• Passion for the Presidio mission and program.

Salary range is $75,000-$85,000, commensurate with experience. Presidio offers excellent benefits including medical, dental and vision insurance, 401(k) with company match, and tuition assistance for employees and family members.

Presidio Graduate School is an equal opportunity employer. For more information, please visit www.presidioedu.org. To apply for this position, please email your letter of interest, resume and salary requirements to: presidiojobs@presidioedu.org. In the subject line, please put "Director of Communications."


Compensation: $75,000 - $85,000
This is at a non-profit organization.