Database & Online Communications Manager

ABOUT THE POSITION: TransForm, a leading environmental and social justice nonprofit organization, seeks a database and online communications manager. This position helps us fully harness and enhance our use of TransForm’s database in ways like: 1) better using data to inform our decisionmaking, strategies and operations; 2) building and engaging a broad base of activists, donors and partners; and 3) enhancing internal management of everything from financial tracking to which schools participate in our Safe Routes to Schools program. This position also oversees and supports key aspects of TransForm’s communications (including our website and social media channels) in order to grow our base of activists and donors. You'll have a great blend of responsibilities in this position; get to build on strong systems and planning; and be part of a fun, collaborative, and supportive team. Plus, it’s an exciting time as our issues get hotter and there are new opportunities to win big changes! This job might be right for you if: you're a thorough and detailed thinker with demonstrated curiosity, analytical skills, and a commitment to quality. You’ll do well if you're someone who's highly motivated, creative, strategic, systems-oriented, organized, and knows how to focus amongst lots of moving pieces. You’ll thrive if you enjoy a mix of projects, problem solving, learning new things (technology and otherwise), moving people to action, writing for different audiences, and working both independently and closely with others. And there are great benefits. We are very flexible and family-friendly. We have generous vacation and holidays. We have excellent health and dental benefits, and designate funds for professional development. TransForm contributes to the Commuter Check program and administers an employee contribution 403(b) retirement plan. The salary range for this position is $54,000 - $66,000 based on experience. TransForm is an equal opportunity employer. People of color and women are strongly encouraged to apply. Our staff is focused on making positive change in the world, celebrates diversity, and is committed to being intentionally inclusive in all our relationships. KEY RESPONSIBILITY AREAS: DATABASE ADMINISTRATION - Work with each team – and individuals as needed – to regularly identify and address specific Salesforce needs in terms of profiles; custom views; fields/custom objects; buttons; workflow processes; campaign set up; dashboards; trainings; and reporting. - Ensure all staff (and volunteers and interns, as needed) are trained and supported in using Salesforce in a way that meets their specific needs and at a level appropriate to how they use Salesforce. Create and maintain key policy and training documents. - Identify (with staff input) and implement a wide variety of ways to simplify Salesforce and improve usability for all users. - Assist communications and development staff as needed in: using all of Convio Common Ground’s features; analyzing donor and activist history; tracking foundations; forecasting funding; and developing and implementing strategies to increase the number of contacts we have. - Maintain up-to-date, deep knowledge of Salesforce and Convio Common Ground. Identify new features of and applications for Salesforce that may be helpful. Research and make recommendations on rolling out as appropriate and in ways that meet staff where they’re at. - Regularly identify and address data quality and usability issues. - Procure and manage licenses, license types, roles, sharing rules, and permissions for all staff and volunteers. WEBSITE, BLOG AND SOCIAL MEDIA - Add images and functionality to the website as needed. For example, editing and adding images; integrating Convio Common Ground forms; adding a featured story to the homepage slideshow; or embedding a YouTube video. - Track all relevant metrics, set goals, and refine the approach for the website over time. - Serve as overall website administrator, including managing and ensuring payment for server as well as staff access to creating content. Manage any system updates/upgrades (with support from a consultant as needed). - Copy edit and post blog posts for campaign/program staff (blog to be launched). - Implement and refine our Facebook, Twitter and LinkedIn strategies (including goals and metrics), as part of our broader communications plan. Monitor new developments in social media and help determine if and how TransForm should participate pursue them. - Write occasional blog posts that will spark conversation to use in social media. - Set up social media channels when needed for specific campaigns, and work with the campaign staff to develop a strategy and plan (which the campaign staff will implement). - Monitor and ensure responses as needed to posted comments on different social media channels. - Integrate social media into all of our mass communications channels. - Support the Communications Director in implementing the organizational editorial calendar, which social media and the website are part of. Help track and revise TransForm’s communications plan. DESIRED QUALIFICATIONS: - Minimum of one year of experience in database management. Experience with Salesforce and Convio Common Ground highly desirable. - Experience with: data migration; creating both standard and custom fields and objects; building workflow rules; creating list views; data validation; creating custom reports; and using applications. Salesforce Administration Essentials certification a big plus. - Ability and experience in thoughtfully segmenting data and providing analytical reports. - Excel experience, particularly writing complex formulas. - HTML, CSS, and basic JQUERY highly desirable, as well as Dreamweaver. FBML a plus. - Graphic design skills especially Photoshop; Illustrator and InDesign a plus. - Comfort, knowledge of social media, including tools like HootSuite and TweetDeck appreciated. - Ability and experience in making well-researched, sound recommendations and options to solving problems. - Strong writing, editing, and research skills. - Experience planning and managing several projects at once successfully. - Patience, enjoyment, and a proven track record with teaching technology skills and explaining technology issues to others. - A "can-do" attitude; enthusiastic; graceful under pressure; self-motivated and directed; and a sense of humor and fun. - Strong interpersonal, listening, communicating and teamwork skills. - A deep commitment to TransForm's mission and a strong desire to be a part of making positive environmental and social change in the world. - A keen interest and understanding of transportation and land use issues. HOW TO APPLY: Does all this sound like the perfect fit for you? Then you should send: - A resumé; - A cover letter detailing why both who you are and what you've done make you a great fit for this position; and - A short, one page (or less) document describing: o A time you modified or harnessed a database in some way to help a nonprofit (or company) deal with a specific need on something related to fundraising, program management, running a campaign, financial tracking, etc. o Something you’ve done (big or small) that’s tapped into your web, graphics, and/or social media skills and yielded a result you’re proud of. Send these materials as attachments (preferably as one PDF file) to DOCMgr@transformca.org. You will receive an email indicating your materials have been received. Please, no faxes, postal mail, or phone calls. This position was posted on April 24, 2012. Review of applications begins on May 7 with first round interviews likely beginning within a week after.